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Media and Communication for Transnational Citizens

"Media and Communication for Transnational Citizens" empowers you with the knowledge and skills to navigate Thai media and communication effectively. Apply now and unlock your potential as a global citizen!

Course Overview

This 12-month online course equips foreigners in Thailand with essential media and communication skills for effective cross-cultural interactions. It was designed by a team of researchers at the Center of Excellence in Communication Innovation at The Faculty of Communication Arts, Chulalongkorn University. Through six comprehensive modules, learners gain knowledge of Thai social, cultural, and communication contexts, develop basic Thai language proficiency, and learn to adapt their communication style to various Thai settings.

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Modules cover fundamentals of Thai media, cross-cultural communication, digital and social media, communication for tourism and business, negotiation and conflict resolution, and a practical communication project. Learners engage in interactive online activities, discussions, and simulations, with periodic in-class workshops and presentations.

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Continuous authentic assessment includes participation, quizzes, and a final project. Successful completion requires meeting specified criteria. The course is open to English-proficient foreign nationals aged 18+ with no prior communication or Thai language experience.

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Total course fee is 26,500 THB, including a 1,500 THB application fee for document review and competency assessment, and a 25,000 THB enrollment fee covering tuition, platform access, and activities. Scholarships are available for outstanding academic performance and financial need.

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Learners who complete the course and choose to participate in the onsite activities will be able to analyze Thai communication contexts, communicate effectively in basic Thai, select appropriate media channels, execute communication projects, and apply skills for successful life and work in Thailand.

Course Module and Videos

Module 1: Fundamentals of Media and Communication in Thailand (Weeks 1-8)

  1. Introduction to Thai Media Landscape

  2. History and Evolution of Media in Thailand

  3. Traditional Media in Thailand: Print, Radio, and Television

  4. Digital Media and Online Platforms in Thailand

  5. Media Consumption Habits of Thai Audiences

  6. Media Regulation and Censorship in Thailand

  7. Advertising and Public Relations in Thai Media

  8. Case Studies: Successful Media Campaigns in Thailand

  9. Thai Cultural Values and Their Influence on Media

  10. Media Ethics and Social Responsibility in Thailand

 

Module 2: Cross-Cultural Communication in the Thai Context (Weeks 9-16)

  1. Introduction to Cross-Cultural Communication

  2. Thai Cultural Dimensions and Their Impact on Communication

  3. Verbal Communication Styles in Thai Culture

  4. Non-Verbal Communication in Thai Culture

  5. High-Context vs. Low-Context Communication: Thailand vs. The West

  6. Building Rapport and Trust in Thai Business Culture

  7. Navigating Hierarchies and Social Structures in Thailand

  8. Managing Conflict and Disagreement in Thai Culture

  9. Case Studies: Successful Cross-Cultural Communication in Thailand

  10. Strategies for Effective Intercultural Communication in Thailand

 

Module 3: Communication in the Digital Era and Social Media (Weeks 17-24)

  1. Overview of Digital Communication Trends in Thailand

  2. Social Media Landscape in Thailand

  3. Popular Social Media Platforms: Facebook, LINE, Instagram, and Twitter

  4. Social Media Usage and Behavior of Thai Users

  5. Content Creation and Storytelling for Thai Social Media

  6. Influencer Marketing and Collaborations in Thailand

  7. Social Media Marketing Strategies for Thai Audiences

  8. Managing Online Communities and Engagement in Thailand

  9. Digital Crisis Communication and Reputation Management

  10. Emerging Technologies and Future of Digital Communication in Thailand

 

Module 4: Communication for Tourism and Business in Thailand (Weeks 25-32)

  1. Introduction to Thai Tourism Industry

  2. Effective Communication for Hospitality and Service in Thailand

  3. Intercultural Communication Skills for Tourism Professionals

  4. Marketing and Branding Strategies for Thai Tourism

  5. Communication Challenges and Solutions in Thai Tourism

  6. Business Communication Etiquette in Thailand

  7. Negotiation and Persuasion Techniques in Thai Business

  8. Managing Business Relationships and Networks in Thailand

  9. Case Studies: Successful Tourism and Business Communication in Thailand

  10. Future Trends and Opportunities in Thai Tourism and Business

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Module 5: Communication for Negotiation and Conflict Resolution (Weeks 33-40)

  1. Understanding Conflict and Its Roots

  2. Conflict Resolution Styles and Strategies

  3. Thai Cultural Perspectives on Conflict and Harmony

  4. Effective Communication Techniques for Negotiation

  5. Active Listening and Empathy in Conflict Resolution

  6. Managing Emotions and Stress in Conflict Situations

  7. Mediation and Third-Party Interventions in Thailand

  8. Collaborative Problem-Solving and Win-Win Negotiations

  9. Case Studies: Successful Conflict Resolution in Thai Context

  10. Building Resilience and Long-Term Conflict Management Strategies

 

Module 6: Communication Project in the Thai Context (Weeks 41-52)

  1. Introduction to Communication Project Management

  2. Defining Project Objectives and Scope

  3. Conducting Audience and Stakeholder Analysis

  4. Developing Communication Strategies and Tactics

  5. Crafting Compelling Messages and Content

  6. Selecting Appropriate Media Channels and Platforms

  7. Implementing and Monitoring Communication Projects

  8. Evaluating Effectiveness and Measuring Success

  9. Managing Project Teams and Collaboration

  10. Presenting and Reporting Project Outcomes

  11. Case Studies: Impactful Communication Projects in Thailand

  12. Applying Lessons Learned and Best Practices for Future Projects

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Most, if not all, videos will last approximately 4-7 minutes. This will be followed by online quizzes, worksheets, discussions, etc., to ensure that the students spend at least 25 hours per week on learning.

Application and Enrollment Process

Follow these steps to apply for the course:

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Step 1: Check Eligibility

Before applying, ensure you meet the following criteria:

  • Foreign or Thai national aged 18 or above

  • Completed high school education or equivalent

  • Proficiency in English (IELTS 5.5 or equivalent e.g. TOEFL, TOEIC, CUTEP, TUGET, Letter of Confirmation of Your English from a credible individual or organization)

  • Interested in developing communication skills in Thai context

  • Ready for online learning and collaboration

  • No prior communication or Thai language knowledge required

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Step 2: Prepare Required Documents

Gather the following documents in English:

  1. Passport copy (valid for at least 6 months) or Thai Identity card copy

  2. A recent 1-inch photo (taken within the last 6 months)

  3. High school diploma or equivalent

  4. English proficiency test results or letter of confirmation

  5. Pay the 1,500 THB application fee via the provided payment channel and keep the Application fee payment slip (1,500 THB) ready for the next step

    The following is the ONLY official channel for payment for this course.

    Transfer To: Chula Unisearch,  Chulalongkorn  University
    Beneficiary Account No: 152-4-59566-5
    Beneficiary Bank Address:  Bangkok Bank Company Limited, Siam Square Branch, 394 Rama 1 Road , Phathumwan, Bangkok 10330
    Tel. : +6622521330-9
    Beneficiary Swift Code:  BKKBTHBK

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Step 3: Submit Online Application

  1. Visit the course website

  2. Create a user account with your email and password

  3. Click "Apply Now"

  4. Fill out the online application form completely

  5. Double-check your information and documents

  6. Upload all required documents

  7. Click the "Submit" button to submit your application online

  8. Check your email for confirmation that we have receive your application submission.

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Step 4: Await Application Review

  • Await application review for 5 working days.

  • Applications are sorted into three groups:

    • Group A: Complete and satisfactory

    • Group B: Incomplete or unsatisfactory

    • Group C: Insufficient English proficiency

  • Learner support team will follow up on missing documents or clarifications

  • Applicants with insufficient English proficiency may be invited for an online assessment or moved to Group C for pre-sessional support course

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Step 5: Receive Application Result

  • Application results will be sent via email within by 5 working days after review

  • Successful applicants must confirm their enrollment and pay the 25,000 THB enrollment fee within the specified deadline

  • Unsuccessful applicants in Group C may reapply after completing the pre-sessional support course

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Step 6: Confirm Enrollment and Pay Fees

  • Visit and log in the course website

  • Click "Enroll Now"

  • Fill out the online enrollment form completely

  • Double-check your information and documents

  • Upload all required documents

  • Click the "Submit" button to submit your enrollment form online

  • Await enrollment review for 5 working days.

  • Once payment is confirmed, applicants will receive an official enrollment confirmation and further instructions for course commencement.

Obtaining a Letter of Confirmation

A Letter of Confirmation is an official document issued by the educational institution confirming your enrollment in the course. It is a crucial requirement for your Non-Immigrant Education (ED) visa application. Follow these steps to obtain your Letter of Confirmation:

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Step 1: Complete Course Enrollment

  1. Successfully complete the course application process and receive an offer of admission

  2. Accept the offer of admission by paying the required enrollment fee within the specified deadline

  3. Ensure that you have submitted all required documents, including proof of payment, to the educational institution

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Step 2: Request a Letter of Confirmation

  1. After confirming your enrollment and payment, contact the educational institution's international student office or course coordinator to request a Letter of Confirmation

  2. Provide the following information in your request:

    • Full name (as it appears on your passport)

    • Date of birth

    • Passport number

    • Nationality

    • Course name and start date

    • Mailing address for the letter (if you want it sent by post; extra posting fee may apply)

  3. Specify whether you need the letter in digital format (PDF) or as a physical copy

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Step 3: Wait for Processing

  • The educational institution will process your request and prepare your Letter of Confirmation

  • Processing times may vary, but typically take between 5-10 working days

  • If you have not received your letter within the expected timeframe, follow up with the international student office or course coordinator

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Step 4: Receive Your Letter of Confirmation

  • The educational institution will send your Letter of Confirmation to you by email (digital format) or post (physical copy), depending on your preference

  • If you receive a digital copy, print it out for your visa application

  • If you receive a physical copy, check that it is signed and stamped by the authorized representative of the educational institution

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Step 5: Submit Your Letter of Confirmation

  • Include your Letter of Confirmation in your Non-Immigrant Education (ED) visa application package

  • Ensure that you submit the original letter (if a physical copy) or a clear, legible printout (if a digital copy)

  • Keep a copy of the letter for your records

 

Please note that the specific process for obtaining a Letter of Confirmation may vary slightly depending on the laws and regulation that applies at certain period of time. Always follow the instructions provided by the institution and contact them directly if you have any questions or concerns.

Course Completion 

To successfully complete the course and receive a certificate, learners must fulfill the following requirements:

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1. Module Completion

  • Complete all six modules of the course:

    1. Fundamentals of Media and Communication in Thailand

    2. Cross-Cultural Communication in the Thai Context

    3. Communication in the Digital Era and Social Media

    4. Communication for Tourism and Business in Thailand

    5. Communication for Negotiation and Conflict Resolution

    6. Communication Project in the Thai Context

  • View all video lectures, read all assigned materials, and complete all module exercises and assessments

  • Achieve a minimum score of 60% in each module's assessments

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2. Participation in Online Discussions

  • Actively participate in online forum discussions for each module

  • Post at least one original comment or question per discussion topic

  • Respond to at least two posts from peers per discussion topic

  • Demonstrate thoughtful and respectful engagement with the course content and peer contributions

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3. Completion of Assignments

  • Complete all individual and group assignments for each module

  • Submit assignments by the specified deadlines

  • Achieve a minimum score of 60% on each assignment

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4. Attendance in In-Class Sessions

  • Choose to attend scheduled in-class sessions, including:

    • Workshops

    • Group discussions

    • Presentations

    • Simulations

  • Actively participate in in-class activities and discussions

  • Inform the instructor in advance if unable to attend a chosen session due to unforeseen circumstances

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5. Completion of Capstone Project

  • Successfully complete the Communication Project in the Thai Context (Module 6)

  • Develop and execute a practical communication project addressing a real-world challenge in the Thai context

  • Present the project findings and outcomes to peers and instructors

  • Achieve a minimum score of 60% on the capstone project

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6. Overall Course Assessment

  • Achieve an overall course assessment of at least 60%, calculated as follows:

    • Module assessments: 30%

    • Participation in online discussions: 10%

    • Assignments: 20%

    • Attendance and participation in in-class sessions: 10%

    • Capstone project: 30%

 

Learners who meet all the above requirements will be eligible to receive a course completion certificate. The certificate will be issued electronically within 30 days of the course end date.

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Please note that learners who do not meet the minimum requirements for course completion will not receive a certificate. However, they may be eligible to retake specific modules or assignments to improve their scores and fulfill the completion criteria within 30 days.​​​

Optional Activities 

Optional activities in Scenario that 800 students enroll the course that starts in January and ends in December. The frequency is designed to ensure that each student could choose to attend at least one session in the following distinct five types of activities.

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1. Cultural Field Trips

  • Objective: To expose students to Thai media organizations and cultural sites, helping them understand the local media landscape and cultural context

  • Frequency: approx. Bi-Monthly (ex. Jan, Mar, May, Jul, Sep, Nov)

  • Duration: Half-day or full-day, depending on the location

  • Locations:

    • Thai Public Broadcasting Service (Thai PBS)

    • Bangkok Post headquarters

    • Channel 3 Broadcasting Corporation Public Company Limited

    • The Jim Thompson House

    • The Grand Palace and Wat Phra Kaew

    • Wat Arun (The Temple of Dawn)

  • Activities:

    • Guided tours of media organizations, including newsrooms, studios, and production facilities

    • Discussions with local journalists, editors, and media professionals

    • Visits to cultural sites, with guided tours and explanations of their historical and cultural significance

  • Learning Outcomes:

    • Understanding of the Thai media industry and its unique characteristics

    • Insights into the production processes and challenges faced by Thai media professionals

    • Appreciation for Thai culture, history, and heritage, and their influence on media and communication

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2. Language Practice Sessions

  • Objective: To help students improve their Thai language skills in a structured and supportive environment

  • Frequency: approx. Bi-weekly (every other week throughout the year)

  • Duration: 2 hours per session

  • Locations:

    • Chulalongkorn University language labs

    • Partner language schools in Bangkok

  • Activities:

    • Interactive language exercises and drills focusing on speaking, listening, reading, and writing

    • Role-playing and simulations of real-life communication scenarios in Thai

    • Conversation practice with native Thai speakers

    • Feedback and guidance from experienced Thai language instructors

  • Learning Outcomes:

    • Improved Thai language proficiency in all four skills (speaking, listening, reading, writing)

    • Increased confidence in communicating with Thai speakers in various contexts

    • Better understanding of Thai language nuances, expressions, and cultural references

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3. Local Media Workshops

  • Objective: To provide students with hands-on experience in various aspects of media production and communication

  • Frequency: approx. Bi-Monthly (ex. Feb, Apr, Jun, Aug, Oct, Dec)

  • Duration: Half-day or full-day, depending on the topic and activities

  • Locations:

    • Chulalongkorn University media labs and studios

    • Partner media organizations in Bangkok

  • Activities:

    • Workshops on topics such as video production, podcasting, social media management, and data journalism

    • Hands-on training with media production equipment and software

    • Collaborative projects and assignments to apply learned skills

    • Q&A sessions with experienced media professionals and experts

  • Learning Outcomes:

    • Practical skills in various aspects of media production and communication

    • Familiarity with industry-standard tools, software, and techniques

    • Portfolio of completed projects demonstrating acquired skills and creativity

    • Networking opportunities with media professionals and potential mentors

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4. Community Engagement Projects

  • Objective: To engage students in applying their media and communication skills to real-world challenges faced by local communities

  • Frequency: approx. Bi-Monthly (ex. Jan, Mar, May, Jul, Sep, Nov)

  • Duration: Full-day or multiple days, depending on the project scope

  • Locations:

    • Local communities in Bangkok and surrounding areas

    • Non-profit organizations and community centers

  • Activities:

    • Collaborating with community leaders and organizations to identify communication challenges and needs

    • Developing and implementing media campaigns, awareness programs, or storytelling projects to address identified issues

    • Conducting workshops and training sessions for community members on media literacy, digital skills, or effective communication

    • Reflecting on the impact of the projects and the role of media in social change

  • Learning Outcomes:

    • Experience in applying media and communication skills to real-world situations

    • Understanding of the social responsibility and ethical considerations in media practice

    • Improved problem-solving, collaboration, and project management skills

    • Heightened awareness of the role of media in community development and empowerment

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5. Professional Networking Events

  • Objective: To connect students with media industry professionals, potential employers, and alumni for career guidance and opportunities

  • Frequency: Quarterly (ex. Mar, Jun, Sep, Dec)

  • Duration: 2-3 hours per event

  • Locations:

    • Chulalongkorn University event halls or conference rooms

    • Partner organizations or co-working spaces in Bangkok

  • Activities:

    • Panel discussions with media industry leaders on current trends, challenges, and opportunities

    • Speed networking sessions with media professionals from various fields

    • Career fairs with representatives from media organizations, agencies, and startups

    • Alumni meetups and mentoring sessions

  • Learning Outcomes:

    • Insights into the current media industry landscape and future prospects

    • Connections with potential employers, mentors, and collaborators

    • Improved networking and self-presentation skills

    • Exposure to diverse career paths and opportunities in the media and communication field

Frequently Asked Questions

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How does the program assist with the Non-immigrant ED Visa application process?

Upon receiving your Letter of Acceptance and making the full (non-refundable) payment, you can request the Letter of Confirmation for your visa application. The estimated processing time for this document is 5-10 days after we have reviewed your request. Please note that the visa application must be submitted personally by the student at the Thai Embassy in their respective country. We recommend checking the embassy’s website for detailed information on other required documents for the visa application.

 

 

How do I apply for the program?

To apply, please fill out the application form available on our website and pay the non-refundable application fee of 1,500 THB using our designated payment channel.

 

What are the requirements for proof of English language proficiency?

Applicants must submit proof of English proficiency, such as IELTS (minimum score of 5.5) or equivalent tests like TOEFL, TOEIC, CUTEP, TUGET. Alternatively, a Letter of Confirmation of Your English from a credible individual or organization can be submitted.

 

 

What happens after I submit my application?

After submitting your application, please await the announcement regarding the shortlist and final selection of candidates. Expect to receive the results via email on July 10th.

 

What are the next steps once I am selected?

Selected candidates must complete the enrollment form and submit the enrollment fee of 25,000 THB through our payment channel. Once we receive your enrollment submissions, we will review them. If everything is in order, you can expect to receive the letter of acceptance within 5 days.

 

Are there any agency fees involved in the application process?

No, there are no agency fees. Please apply directly through our website to avoid any additional charges. Please contact our learner support supervisors for any inquiries. Their advice is accurate, and free of charge.

 

What are the age requirements for the program?

Applicants must be 18 years or older to enroll in the program.

 

 

Do I need specific technology to participate in the program?

Yes, you will need a computer or mobile device with an internet connection to access course materials and take part in online learning activities. Our platform is accessible through major web browsers such as Chrome and Safari.

 

What level of English proficiency is required?

A good command of English is required for successful participation in the program.

 

What educational qualifications are required to apply?

Applicants must have at least a high school diploma or its equivalent.

 

 

When does the 'Media and Communication for Transnational Citizen' course begin?

The course will commence on August 1, 2024, allowing you to familiarize yourself with the platform. The initial content lessons will start on August 10, 2024.

 

 

What is the deadline to apply for the course?

The application deadline is June 30, 2024. Make sure to submit all required documents and complete the application process by this date to secure your spot.

 

 

Why is it important not to miss the application deadline?

Missing the deadline may result in you having to wait for the next available course cycle to apply. Applying by June 30 ensures you have a place in the upcoming session, allowing you to start enhancing your media and communication skills in the Thai context without delay.

 

 

What happens if I miss the application deadline?

If you miss the application deadline, you may need to wait for the next intake to apply. However, you can contact our admissions office to see if late applications are being considered and to receive updates on future sessions.

 

What are the eligibility requirements to apply for the course?

Applicants must be either foreign or Thai nationals, aged 18 or above, have completed high school education or equivalent, demonstrate proficiency in English (IELTS 5.5 or equivalent), and have an interest in developing communication skills within the Thai context. Prior knowledge of communication or Thai language is not required.

 

 

What documents are required for the application?

You will need a passport copy valid for at least 6 months or a Thai Identity card copy, a recent 1-inch photo taken within the last 6 months, your high school diploma or equivalent, and proof of English proficiency. Additionally, you should pay the 1,500 THB application fee via the official channel and keep the payment slip for submission.

 

 

How do I apply for the course?

To apply, visit the course website, create an account, and click "Apply Now". Fill out the online application form, double-check your information, upload all required documents, and submit your application. You should receive an email confirming that your application has been received.

 

 

How is the application reviewed?

Applications are reviewed within 5 working days and sorted into three groups: Complete and satisfactory (Group A), Incomplete or unsatisfactory (Group B), and Insufficient English proficiency (Group C). The learner support team will follow up on missing documents or necessary clarifications.

 

 

What happens if my application is successful?

Successful applicants will receive an email with the application results within 5 working days after the review. If accepted, you must confirm your enrollment and pay the 25,000 THB enrollment fee by the specified deadline.

 

 

What if I am placed in Group C for insufficient English proficiency?

Applicants in Group C will be invited to take our free pre-course lessons. This will help them become familiar with the course content, ensuring that their English proficiency does not hinder their comprehension. After completing these lessons and getting online test scores that assess their suitability for the course in all aspects, they may reapply.

 

 

How do I confirm my enrollment and pay the enrollment fees?

Go to the course website, click "Enroll Now", fill out the online enrollment form, double-check your information and documents, and submit your enrollment. Once your payment is confirmed, you will receive official enrollment confirmation and further instructions for course commencement.

 

 

What is a Letter of Confirmation and why do I need it?

A Letter of Confirmation is an official document issued by the educational institution that verifies your enrollment in a course. It is essential for your Non-Immigrant Education (ED) visa application as it proves your purpose of stay in the country.

 

 

How do I obtain a Letter of Confirmation?

To obtain a Letter of Confirmation, you must first complete your course enrollment, including payment of the enrollment fee and submission of all required documents. Once your enrollment is confirmed, you can request the Letter of Confirmation through our an online form by providing your information.

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What information do I need to provide when requesting a Letter of Confirmation?

When requesting your Letter of Confirmation, provide your full name (as it appears on your passport), date of birth, passport number, nationality, the embassy or place where you intend to submit the visa application package, and your mailing address in Thailand if you require a physical copy. You should also specify whether you want the letter in digital format (PDF) or as a physical copy.

 

 

How long does it take to receive the Letter of Confirmation?

The processing time for your Letter of Confirmation can vary, but it typically takes between 5-10 working days. If you have not received your letter within this timeframe, it is advisable to follow up with the learner support supervisors.

 

 

What should I check on the Letter of Confirmation?

As a learner, when you receive the Letter of Confirmation, ensure that your personal details are correct. If they are not, contact learner support supervisors and specify the necessary corrections.

 

 

When you receive the Letter of Confirmation with all the correct data, what should you do?

Include it in your Non-Immigrant Education (ED) visa application package. Ensure that you submit the original letter if it is a physical copy, or a clear, legible printout if it is a digital copy. Keep a copy of the letter for your records.

Learner Support Supervisors

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  • Lizette Zambrano

       Line: https://line.me/ti/p/1aq_vwMhbO

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  • Rebecca Zeng

       Wechat ID：cengrebecca

       Email : cengrebecca@163.com

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Please note that the committee will review all applications and course completions, and their decision will be final in case of any disputes.

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